2022 Portfolio

Creative Designs & Content Solutions

Hi there! I'm Kirsten (pronounced Krrr-s-ten), I'm a digital marketer, graphic designer and over-all creative. With a background in design, I bring a unique combination of technical skills and artistic vision to help your business stand out.

As a Digital Marketing & Content Specialist with a specialized focus in e-commerce and direct-to-consumer marketing, I bring 7 years of experience to the table. I have worked extensively in the fields of graphic design and marketing for a variety of D2C businesses, honing my skills in content creation across social media platforms for brand consistent content and digital ads. My expertise extends to videography, graphic design for both digital and print, marketing strategies, and Google Analytics & SEO. My approach to marketing combines creativity and strategy to deliver effective campaigns that drive results. With a strong understanding of the ever-changing digital landscape, I am confident in my abilities to help businesses achieve their goals and grow their online presence. 

In addition to my experience and expertise, I also strongly believe in the power of cross-departmental strategies to maximize efficiency and increase the amount of content that can be produced. By working closely with team members from different departments, I am able to develop cohesive and comprehensive campaigns that effectively communicate the brand's message and drive results. This approach not only allows for the creation of more content, but also ensures that all materials align with the overall goals and vision of the company.

 

Full-Fledge Campaigns


As a digital marketer who has worked for both large and small companies, I am well-versed in the development and execution of full-fledged marketing campaigns from start to finish. I excel in brainstorming, creation, implementation and analysis, and am able to take a campaign from its initial concept to its final execution. My ability to create , execute and analyze cross-channel campaigns enables me to better understand our goals and measure the success of the campaign. I am skilled at identifying the right channels to reach the target audience and crafting a message that resonates with them. My goal is to create campaigns that not only need our objectives but drive results for the business.

Marketing Campaigns

 

Content that Converts


My experience working as both a graphic designer and a digital marketer has given me a comprehensive understanding of the content creation process and the ability to pull from a variety of sources to create compelling and engaging materials. This includes user-generated content, past partnerships, or existing photography and videos. I understand that it’s important to not just reach a large audience, but to reach an audience that converts and visits the website or purchases the product. To achieve this, I employ creativity and an understanding of the brands target audience and digital landscape. I want to create content that is not only visually appealing and engaging but that also helps achieve the desired outcome. 

Featured Videos

 

Design with Personality


Designing for ads, product packaging, digital campaigns, and email campaigns is a crucial aspect of my work as a Digital Marketing and Content Specialist. I understand the importance of having a consistent and cohesive aesthetic across all materials, and I strive to create designs that reflect the brand's personality and values. When designing, I consider the medium in which the design will be used, such as social media, email, or product packaging, and tailor the design accordingly. I understand the importance of creating designs that are not only visually appealing but also effective at capturing the attention of the target audience. Additionally, I consider the importance of having a personality when designing, as it helps to create a stronger connection with the audience and makes the brand more memorable.

Print & Digital Designs

 

Programs & Skills


  • Adobe Creative Suite

    Ilustrator, Photoshop, InDesign, Premier Pro, Audition, Media Encoder, Acrobat

  • Microsoft Office Suite

    Powerpoint, Excel, Word

  • Google Analytics

  • Sales Force Marketing Cloud

  • Mailchimp

  • Meta Business

  • Social Media

    Facebook, Instagram, TikTok, Pinterest

  • Basic Wordpress

  • Basic HTML

  • Marketing Strategies & Campaigns

  • Content Planning & Creation

    Social Media, Digital Ads, Web

  • Graphic Design

    Digital, Print, Packaging, Typography

  • Videography & Editing

  • Photography

  • Social Media Management

  • Influencer Partnerships

  • Cross Department Efficiency

  • Communication

  • Problem Solving

 

Let’s chat!


If you're in need of digital marketing solutions, social media management, and consulting, I would be happy to discuss how I can help your business. As an experienced Digital Marketing and Content Specialist, I have a wealth of knowledge and skills that I can apply to help your business achieve its goals. Whether you're looking to improve your social media presence, increase website traffic, or drive more sales, I can work with you to develop a comprehensive strategy that delivers results. If you're interested in learning more about how I can help your business, please feel free to send me an email and we can schedule a consultation to discuss your specific needs and how I can assist you.

 

 

Brands I’ve Worked With