Digital Video Ads
Digital video ads are becoming increasingly important in today's age, as the consumption of digital media continues to grow. With the rise of social media and streaming services, people are spending more and more time online and consuming video content. Video ads allow businesses to reach their target audience in a highly engaging and impactful way. They are versatile and can be used across a variety of platforms, including social media, streaming services, and websites. They allow brands to tell a story, showcase their products or services in action, and create a connection with the audience. Additionally, video ads are an effective way to capture the attention of consumers who are increasingly tuning out traditional forms of advertising. With the ability to track and measure the performance of video ads, it's also easy to understand how well the ad is performing and make adjustments accordingly. Overall, digital video ads are a powerful tool for businesses looking to connect with their audience and drive results.
New Product Launch
I recently had the opportunity to work on a project where I was able to turn existing content into an eye-catching ad to promote a new line of products. Under the direction of the creative director, I used outtakes from recipe videos I had shot of us cooking with the product and combined them with gorgeous photography, bold typography, and a catchy beat. The ad was designed to grab attention and encourage conversions, and was used across various platforms such as Google Ads, Amazon Ads, our website's product landing page, and digital ads across social media. The ad performed exceptionally well, resulting in a high conversion rate from views to landing page clicks.
Branded Content to a Catchy Beat
Building on the success of the previous project, I was tasked with creating another digital video ad in a similar style. This time, the focus was on promoting the brand as a whole rather than a specific product. I was able to utilize footage from various in-house videos, TV commercial shoots and beautiful photography, and compile them all into a cohesive and engaging ad. The ad was set to a catchy beat, which helped to capture the attention of the target audience. As in the previous project, this ad was also used on Google Ads, Amazon Pages and across various social media channels. The ad performed well and helped in promoting the brand to a wider audience, it was a great opportunity for me to showcase my ability to develop effective marketing campaigns that can drive results for the business.
Supporting Product Ad for QVC
I recently had the opportunity to work on a project where I was tasked with creating a video ad to promote a wholesale account and showcase our products on QVC. I was able to quickly turn around a social media video ad that was live by the end of the day and was used as an ad to boost sales through QVC. The ad was successful and due to the number of sales generated, we were invited back onto QVC for a second selling opportunity. This project was a great opportunity for me to showcase my ability to develop effective marketing campaigns and my ability to work under pressure. The ad was able to reach the right audience and generate sales which is a testament to my ability to understand the target audience and create ads that resonate with them.